The Body Shop announces 100% recyclable packaging on their cult product

By Danielle Kirk

Hoping they can send us some?

It’s little wonder Body Butter from The Body Shop has achieved cult status when one is sold every three seconds. Since launching in 1992, I think it’s safe to say we’ve all tried the thick, whipped body cream. However, eco-beauty addicts may have moved away from the formula due to the plastic packaging… well, it’s time to come back!

In 2021, The Body Shop have committed to 100% recyclable and recycled packaging on their Body Butters. Their sustainable promise sees new Body Butter tubs being made with aluminium lids and 100% recycled plastic, that can be thrown in your recycling bin, or returned in store. The Community Fair Trade recycled plastic is collected off the streets of Bengaluru, India, through The Body Shop’s trade partnership with Plastics for Change and aims to help reduce the use of virgin plastic by 241 tonnes per year.

If the new direction of the packaging isn’t enough good news, the Body Butter formulas are being revamped to be vegan certified with 95% ingredients of natural origin combined with the classic Community Fair Trade shea butter. The new formula creams are all registered by The Vegan Society too!

The Body Shop has also announced a new formula to celebrate using avocado! Their Avocado Body Butter is full of rich fatty acids from sustainably sourced Hass avocado oil and Community Fair Trade shea butter. Sounds like the perfect blend for dry winter skin to us!

About the author

Danielle Kirk is a travel addict, fashionista and zero waste enthusiast. When she isn't getting lost hiking in NSW's Royal National Park or researching zero waste hacks you'll find her cuddled up with a book and her cat, DarlaBut it doesn't stop there she's also the founder of April to August.


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