Supplier stories: How Clare and Tim are disrupting the men's beauty industry

Supplier stories: How Clare and Tim are disrupting the men's beauty industry

By Sherron Dalziel

Made in Australia. Made for Men

But seriously, did you know that Vitaman, this amazing men's grooming brand, was established in 1999, over 20 years ago, in downtown Sydney.
So ahead of the game, Clare Castles set about researching and creating the first all natural, all Australian range of skin and hair products just for guys. A natural 100% Aussie made Haircare and skincare range especially made for men.

And where better to source the ingredients than our amazing outback.
As Clare explained, "We were the first to use unique indigenous ingredients from Australia for their healing and soothing properties. We let Mother Nature do all the heavy lifting."

There are no chemicals, fillers, fragrances or harsh additives anywhere in this extensive range.....And the range is huge!!! We're talking a huge range of shampoos, deodorants, skin oils, balms and scrubs, beard grooming, body scrubs and so much more.

Clare's extensive knowledge in the beauty industry was pivotal in Vitaman's development, as well as the focus on developing products specifically for our Australian lifestyle - From business to beach, bush and barbies. The organic, antioxidant white tea base has more active benefits for the skin and hair than other water based products.

And her favourite? The Sea Salt Body Scrub. With the relaxing aroma of cinnamon and patchouli, the scrub exfoliates and unclogs pores of dirt and oil and is suited to all skin types.

Now exporting to over 24 countries, and recently launching in the USA,  there is going to be some competition for the Aussie male but this just goes to prove how excited and ready the market is for quality sustainable men's grooming products.

Brand ambassador Tim Cahill has come on board both as a shareholder and brand ambassador and the company has alliances with other organisations that focus on all aspects of men's health. Together with Cameron Daddo (Founder of My Men's Team) and Dr Nick Fuller (Author & Founder, Interval Weight Loss Program), the message is loud and clear.  It's all about the whole package when it comes to men's health and well being from the inside out to the outside in "
The idea of men looking after and looking out for themselves and each other has been a conversation that has steadily gained momentum and Vitaman has been there from the start.

Such a truly unique and natural product .... Not  many can boast an outback living laboratory for sourcing and testing under an Australian sun. Not many except Vitaman!

Congratulations to Clare for her foresight, passion and dedication to making you boys look amazing!

Up, Up and Away!

Shop the whole range here.

Back to blog