Customers are prone to buy item after item because of the durability and quality of the clothing materials. The best thing to do is to avoid getting into these vicious cycles of fast fashion because they damage the planet greatly. The clothing industry must start to focus on protecting the climate from harm by providing a less wasteful way of production through print-on-demand. Online t shirt printing is just one example of caring about the environment since individuals are more likely to keep personalized items.
The good news is that sustainable fashion is gaining more ground as the years pass by. The fashion industry is becoming more aware of the damage they are doing to the environment, as they are responsible for 10% of global emissions and the second largest consumer of the world’s freshwater supply. There are multiple ways in which the fashion industry can produce eco-friendly products that are considered sustainable fashion. Here are seven forms of sustainable fashion!
1. Made to Order
When you make a purchase, either a big one or a small one, it leaves a footprint. It is your choice on how big the mark you leave behind on the planet. If you choose to print-on-demand, you only wear the apparel created for your order. This way, less fabric is used, avoiding fabric waste that conventional manufacturing indulges.
2. No Packaging Waste
One way to be environmentally friendly is to recycle and use fewer products as little as possible. Recycled materials save many resources and require less processing, saving energy in manufacturing. Using post-consumer recycled plastic packaging for the new packaging is a way to reduce plastic usage and avoid the ocean’s pollution. The package size also doesn’t exceed the order’s dimensions.
3. Fabric Waste
Making the most of what you have, goes a long way. In producing clothing, there will always be scraps and leftovers from the materials used for the main product; therefore, giving them a new life is better than throwing them away. Following this path, you can create smaller items customized to your likings, such as scrunchies and headbands. When a customer returns their order, to the greatest extent possible, these must be recycled or can be donated to local charities.
4. Efficient Shipping Methods
Emissions of CO₂ are a problem for shipping, whether it is by car or by plane. Your company and the environment are happy by delivering in the same region where the orders are fulfilled. You gain faster shipping with less environmental pollution by strategically placing the fulfillment centers. Moving fulfillment closer to the customers reduces emissions created by transporting products to your customers.
5. Quality Over Quantity
Quality is essential for the consumer to protect the environment and your company. The better the quality is, the longer the product lasts. The finished product lasts for extended periods if quality materials are used for manufacturing. The finished product passes the durability test by working with high-quality materials suppliers. The longer the materials keep their print color vibrant and the fabric soft, the more customers will be pleased.
6. Eco-Friendly Products
Using organic cotton, recycled cotton, recycled polyester, recycled nylon, and organic and recycled fabric blends, your end product of clothing will be eco-friendly. Using at least 70% recycled and organic materials in your products can make a significant impact on climate change and environmental health.
7. Efficient Production
A company can offer different ways to customize your designs sustainably if you seek to buy from an environmentally friendly manufacturer. You can opt for the direct-to-garment technique, where the ink for the print is sprayed onto the fabric, soaking it better. The print, in this way, is less prone to fading over time in washing cycles. This direct-to-garment technique is like printing on paper but on clothing, and you can have the best results on 100% cotton, but cotton blends are also suitable.
Another way in which you can make your prints last longer is embroidery, which is a popular choice among eco-friendly clothing. These unique, durable designs come with a flexible product range for the client to choose from. These embroidered products are more resilient than the printed ones because the color on the printed ones will not affect the finished result.