There are a variety of built-in SEO friendly features that Shopify sellers can easily benefit from. These features include the title tags, the URLs and editable content like meta-descriptions and even back links. Though, these are not the only things that you need to focus upon while attempting to climb higher in the search ranks.
Here are a few other ways to improve your Shopify SEO.
Your Shopify store is not much different from your real store. You need to take things like outlook and display in consideration. Display and content organization is crucial to grabbing the attention of your audience. In order to rank your store online, it is important that you pay attention to its optimization and response timings. Customers should be able to find what they are looking for easily. Positive user experience is crucial for them to revisit your site. Nobody would like to go through a labyrinth of complex things just to get what they want, they may simply shift to some other site instead. Therefore it is necessary that you ensure your site is use-friendly.
Users are likely to report their experiences. Taking these critical reviews as a medium of improvement is more important than getting mad over them. A satisfied user will always come back and leave positive reviews. If your customers are having a problem with your site then you should ensure that such reports or even products are fixed. Building user credibility and trust is crucial to business. One such way to limit their reports and frustration is to increase your site speed. People want immediate gratification and slow sites can only make you lose customers. Moreover a responsive theme along with good loading time can surely impact in minimizing the problems of your customers. Once you minimize these reports and problems, then you are more likely to have a higher search ranking.
Offering Product Collections
Offering a Product collection on your Shopify can really help boost user experiences. Collections are groups of products that are usually hosted within different categories but by combining them you are saving users from the hassle of going through various sites or or even various spaces of your own site to search them. We live in an era of ease and customers want to make their shopping experience easier, they are most likely to look for places where they can get all they want in one go. Moreover it is more useful with the semantics and context of search engines to link your product with target keywords. Shopify tends to have its own manual collection feature that you can utilize for this. This can really help build your product relevance and site strength.
Keywords are the main foundation of SEO. Everything begins with a search and keywords determine whether or not a customer will be driven to your store. Keywords should uphold an understanding of what your products are and who you want to reach out to. Their intent can be navigational, informational and transactional. Understanding keywords means understanding what your target audience is likely to search when looking for your product.
Product page optimization
Your site structure should be embedded with valuable keywords and simplified product optimization. Your main page should include all your main collections and their relevant keywords. Meta descriptions should aid you once your keywords appear on search engines. This also means not to use irrelevant keywords or meta descriptions since they can also leave a poor impact on your SEO.
If you are attempting to improve your Shopify SEO then there are a number of things that you need to focus upon including your site display, titles, load time, meta-descriptions and content. These things highly impact your business and development. If you are unable to handle it on your own then it is better to let an seo agency handle it for you.